Higa Industries Reopens Wendy's in Japan

Wendy's has made its return to Japan, under the guidance of U.S.-Japan Council Board Member Ernest Higa. The fast food chain, which closed its 71 stores in 2009, marked its return with the opening of a restaurant in Tokyo's Omotesando neighborhood. Mr. Higa hopes that a combination of traditional menu items and new specialties will fuel an expansion to 100 locations within five years. Japan Today's interview with Mr. Higa about succeeding in the Japanese market can be found here.