Public Relations Manager
The U.S.-Japan Council seeks an experienced communications professional who is committed to furthering the mission of the organization through various communications platforms, including enhancing the visibility of the organization and its work through traditional and social media. The ideal candidate will have significant experience with public relations and social media, and will be dedicated to cultivating relationships with members of the media, Council members and partners, and other stakeholders. The candidate will serve as a key member of the team to implement the organization’s strategic communications plan.
This position offers an opportunity to make an impact in a growing nonprofit and an opportunity to network with prominent leaders at the forefront of U.S.-Japan relations. Japanese language skills, both written and spoken, are strongly preferred. The position is based in Washington, DC.
- Raise the profile of the Council by developing and disseminating clear and dynamic messaging about the organization, its mission, its programs and its impact. Assist with implementation of the Council’s strategic communications plan.
- Develop and implement the Council’s media strategy, including conducting press conferences, arranging press coverage of USJC events, proactively pitching the media with story ideas, writing press advisories and releases, creating press kits, developing relationships with national and regional press outlets, arranging media interviews, providing media training when necessary and monitoring all news mentions.
- Grow the Council’s list of supporters, especially journalists and other communications professionals, through outreach and networking. Deepen existing organizational relationships with journalists and other communications professionals.
- Develop and execute a social media marketing strategy across the Council’s Facebook, Twitter, Instagram and LinkedIn accounts and carefully measure analytics to measure results. Develop compelling content to increase the reach and engagement on social media platforms.
- Develop and implement social media plans to support programs and events, including multi-day, off-site conferences.
- Assist the Development team and Communications Manager to develop opportunities to showcase donor visibility and donor appreciation.
- Support and network with Council members to obtain member news, and work with Membership team to distribute information about regional events and activities.
- Support communications and marketing efforts related to the TOMODACHI Initiative.
- Along with the Communications Manager, manage the back-end of the Council’s website, including the Content Management System (CMS), as able.
- Along with the Communications Manager, manage photography and videography, including photographing events, contracting professional photographers/videographers for the Annual Conference, coordinating photography at regional USJC events and editing and uploading photos to the Council’s online galleries.
- Other duties as may be assigned.
KNOWLEDGE, SKILLS AND ABILITIES (KSA’s)
- A Bachelor’s degree in journalism/communications, public relations, marketing, or other related field
- 3-5 years of public relations/communications experience
- Experience in public relations for an organization or corporation: Proven track record of securing local and national media spots, experience developing eye-catching marketing materials, writing press releases and managing press coverage of events.
- Excellent communication skills. Native-level fluency in English required. Fluency in Japanese language, both verbal and written, is strongly preferred in interacting with Japanese journalists and following media coverage in Japanese.
- Web content development skills: Basic HTML, CSS, WordPress; experience publishing and updating web content using a Content Management Systems (CMS) (preferred).
- Experience using Facebook, Twitter, Instagram, LinkedIn and other social media platforms for professional purposes. Experience launching successful social media campaigns.
- Experience creating e-newsletters using programs such as NationBuilder, Constant Contact or Mailchimp (preferred).
- Microsoft Office and Google application skills (Word, Excel, Publisher, Google documents, analytics, etc.)
- Ability to manage multiple projects and meet deadlines with attention to detail.
- Demonstrated effectiveness in working as a member of a team and developing working relationships with Board members, staff, volunteers, the general public and the media.
- Ability to respond adeptly to rapidly changing priorities, and work well under pressure.
- Demonstrated commitment to the organization’s mission and ability to present, inform, and motivate individuals and groups about our activities and programs.
- Understanding of web and social media measurement and analytics.
- Expertise in creating content for online media including videos, infographics, photography, etc. (preferred)
- Graphic design capabilities using Adobe Illustrator, Microsoft Publisher, Adobe Photoshop or other programs (preferred).
- Work in office environment; heavy computer usage; requires lifting and carrying boxes of publications and banners up to 20 lbs
- Occasional travel within the U.S. and to Japan
The U.S.-Japan Council is an EEO/AA employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, sexual orientation, age, disability, protected veteran status, or any other characteristic protected by law.
To apply, please send CV (resume) and cover letter to: email@example.com, subject line, Public Relations Manager. Applications will be reviewed upon submission, with the intention to hire as soon as possible.